Summary.

Lies Clothing Co. was a streetwear brand known for its satire on world affairs. Its own brand name was to mock the world we live in, a world of lies and deceit. I was the sole designer for the entire brand from concept to finish.

Process.

Due to the company's vision of a politically charged brand, I researched trending political subjects and fashion styles of the time.

Goals.

The brand wanted to establish a connection with the market by making political statements within trendy designs.

Solution.

Each design made a statement based on the political climate, while remaining true to its dark theme and streetwear styles.